Sage Group is a talent acquisition company that focuses on professional recruitment. The client requested an owl to be incorporated into the design for the company’s logo. Three different shades of sage green were used to visually represent Sage Group. The ‘S’ compliments the curvature of the owl’s body and contrasts due to the different shades of sage green. The angle of the italicized font flows with the direction of the owl making the logo cohesive.